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From the Serendip Blog

Thinking out loud
for builders.

Honest essays on networking, mentorship, fundraising, and what it actually takes to build something that lasts.

How to Find Your First 10 Customers

The first 10 customers are not about revenue. They’re about learning. Here is the exact playbook for finding them without a sales team, a budget, or a playbook.

5 Networking Mistakes Solo Founders Make

Networking is the thing every founder knows they should do and nobody wants to do. Here are the mistakes that make it a waste of time — and the fix for each one.

Why Every Founder Needs a Mentor

Not a coach. Not an advisor. Not a LinkedIn connection who responds once a year. A mentor — and why the distinction matters more than you think.

The Solo Founder’s Guide to Getting Unstuck

Every solo founder hits the wall — a feature that won’t ship, a deal that won’t close, a decision you keep deferring. This is how to break through.

The Hidden Cost of Building Alone

Solo founders save money and maintain control. They also pay a price most of them don’t see until it’s too late. Here is what that price looks like.